Guiding Principles
COMPREHENSIVE
Downtown revitalization is a complex process and cannot be accomplished through a single project. For Successful long-term revitalization, a comprehensive approach must be utilized.
INCREMENTAL
Small projects and simple activities lead to a more sophisticated understanding of the revitalization process and help to develop skills so that more complex problems can be addressed and more ambitious projects can be undertaken.
SELF- HELP
Local leaders must have the desire and will to make the program successful. The National Main Street Center and the Tennessee Main Street Program, provide direction ideas and training, but continued long-term successes depend upon the involvement and commitment of the community.
PUBLIC-PRIVATE PARTNERSHIP
Both the public and private sectors have a viable interesting the economic health of the downtown. Each sector has a role to play and must understand each other’s strengths and limitations so that an effective partnership can be forged.
IDENTIFYING AND CAPITALIZING ON EXISTING ASSETS
Business districts must capitalize on the existing assets that make them unique. Every district has unique qualities (e.g., historical buildings and cultural heritage that give people a sense of belonging.) These local assets must serve as a foundation for all aspects of the revitalization process.
QUALITY
Quality must be stressed in every aspect of the revitalization process. This applies equally to each element of the program, from storefront design to promotional campaigns to educational programs.
CHANGE
Changes in attitude and practice are necessary to improve current economic conditions. Public support for change will build as the program grows.
IMPLEMENTATION-ORIENTED
Activity creates confidence in the program and even greater levels of participation. Frequent visible changes are a reminder that the revitalization effort is underway and continuing. Small projects at the beginning of the program pave the way for future successes as the revitalization effort matures.